Inzpira
Building an EduTech product that instantly connects students to a trainer via a video call.
Summary
The investors faced challenges grasping Inzpira's value proposition, possibly due to difficulty envisioning its utility or value for users. It might be attributed to a lack of understanding regarding the unique features and benefits Inzpira offers or how it addresses problems in an innovative way. To tackle this issue, my team and I intervened by crafting a prototype, providing a tangible presentation for the founders to pitch to investors and secure funding.
Role
User Experience (UX) Researcher
Interaction (IxD) Designer
User Experience (UX) Designer
User Interface (UI) Designer
Timeline
2 months
skills
Product thinking
Interaction design
Market researcher
Visual design
tools
Figma
Miro
Notion
Jitter
*Note
*This case study covers only parts of several months of design process focusing mainly on my role within the project. I have retracted or changed portions of findings to conceal any confidential information.
about inzpira
“We believe that every individual is unique and requires a personalised approach to develop their communication skills.”
Inzpira is the communication skills platform that provides an immersive learning experience with multiple coaches to enable learners to prepare for practical real life situations. With on-demand, 1-on-1 coaching, Inzpira provides an affordable and convenient way for people to improve their communication abilities quickly and effectively.
Crafting initial prototypes for investor presentations.
Creating a seamless experience for educators.
Facilitating personalized 1:1 learning and peer-to-peer instruction without external interference.
Identifying Challenges Faced
Reliance on traditional tools leading to system maintenance issues.
Utilization of disparate tools resulting in process inefficiencies.
Inability to establish a distinctive market presence (Unique Selling Proposition - USP).
Understanding the users
It was crucial to understand the users who would be interacting with the platform on a day-to-day basis and consider their current behavioural patterns.
Aware but hesitant (type AC).
Lack of starting point (type BC).
Time limited seeker (type AB).
Active seekers (type ABC).
project goal
How might we build a unified platform that allows young adults (18 to 25 yrs old) that are aspiring to learn English, to find and connect with tutors of their choice, over a video session at their own convenience?
Defining The Modules
After engaging in discussions with stakeholders and the development team, the platform modules have been visualized to prioritize the construction of the most technically complex modules first.
Information Architecture
This step was incredibly crucial to the entire redesign, considering the abundance of data to display and numerous actions to perform. With a clutter-free interface in mind, the following architecture for the Platform was devised.
Final overview
Explore Courses Module
detailed breakdown
Instant Connect Module
detailed breakdown
Explore Courses Module
detailed breakdown
project results
After visualizing the product and assembling our product development team, Inzpira was able to secure a seed funding of INR 2.3CR from Avalon Capital.
my learnings
Reflections after 2 months: Key takeaways from navigating tight deadlines and an even tighter budget.
my learnings
Importance of edge cases.
It really is important to account for edge cases before you go into design lock-up for a design system. I found that user journeys were the most helpful in identifying these edge cases and accommodating them early into the designs.
Collaboration is the only way forward.
It’s really important to work with a team and include the development team early in the project panning process. For a company as small as Inzpira, they were very conscious about the use of their funds and we had to spend a good amount of time on planning out the design of the modules so that development could run in parallel with the design.
Balancing between users and business.
As a designer, it's really important to understand and accommodate the business goals and decisions, but keeping the users at the centre is how great products are made.
Iterate Iterate Iterate.
As cliché it gets, it is still true.